Land Transport Authority
National Parks Board
Urban Redevelopment Authority
2 Months
Research
Brand Design
Publication
Illustrator
InDesign
Photoshop
I was intrigued by the signages along the Park Connector Network (pcn). Upon extensive research on the history of pcn and Singapore's 'Garden City' motto, I felt that there was room to rejuvenate its current branding and wayfinding design.
The Park Connector Network is reconnecting with its humble beginnings. To represent this, it starts with its abbreviated name.
Logotype
Logomark
Its brand colour, known as pcn Green, is used to communicate its brand characters as both refreshing and grounded to its roots.
Its values are reflected at the heart of every communication platform. The pcn leaves its mark on an imaginary horizontal path across the centre of the canvas. It is a symbol of transition as we travel on the pcn.
The brand is activated at the transit junctions of the pcn, such as MRT stations and residential vicinity.