Industry Experience
Product Designer
Ninja Van
February 2020 – Present
- Collectively streamlined and improved agile development process across product and engineering teams.
- Planned and conducted user research across 6 Southeast Asia markets and generated actionable insights to improve user experience.
- Defined user personas and mapped flowcharts and customer journey maps that are used across teams.
- Developed prototypes and designed interfaces for external products such as Ninja Dashboard and NinjaChat.
- Validated designs through usability testing.
- Designed and standardised Design System documentation.
Design Assistant
Innosparks Pte Ltd, an ST Engineering Lab
July 2018 – September 2018
- Prototyped a high-fidelity mobile app for Smart Wheelchair.
- Designed two graphic adaptations of print and digital collaterals for products such as AIR+ Kids.
Graphic Designer
Dentsu Singapore
March 2017 – August 2017
- Conceptualised and designed advertising campaigns for local and multinational brands (Canon, National Library Board, Sentosa, Subway and Toyota).
- Developed 3 visual assets for pitches with different teams.
Creative Intern
Young & Rubicam Singapore
October 2016 – January 2017
- Applied learning in conceptualising and designing advertising campaigns for local and multinational brands (Caltex, M1, Popeyes, Robinsons and Workforce Singapore).
Education
User Experience Design Immersive Programme Graduate
General Assembly
October 2019 – December 2019
- Applied learning in user experience (UX) research and design.
- Developed and designed 5 projects ranging from mobile apps to service design with different teams.
Bachelor of Arts in Communication Design, 2nd Upper Class Honours
Singapore Institute of Technology
September 2017 – June 2019
- Conducted design research on Singapore's Park Connector Network (PCN) wayfinding and developed branding and wayfinding design guidelines.
Diploma in Visual Communication and Media Design (with Merit)
Singapore Polytechnic
April 2011 – May 2014
- Chairperson for SP Design School’s graduation show, Edition 14.8
- Director’s Honours List Academic Year 2011/2012