I thrive to help people fulfil their essential needs in life through design.

Curious, methodical and responsible user experience (UX) designer with 2 years of experience. Core competencies include product, agile development process, design research and graphic design.
Industry Experience
Product Designer

Ninja Van
February 2020 – Present

  • Collectively streamlined and improved agile development process across product and engineering teams.
  • Planned and conducted user research across 6 Southeast Asia markets and generated actionable insights to improve user experience.
  • Defined user personas and mapped flowcharts and customer journey maps that are used across teams.
  • Developed prototypes and designed interfaces for external products such as Ninja Dashboard and NinjaChat.
  • Validated designs through usability testing.
  • Designed and standardised Design System documentation.
Design Assistant

Innosparks Pte Ltd, an ST Engineering Lab 
July 2018 – September 2018

  • Prototyped a high-fidelity mobile app for Smart Wheelchair.
  • Designed two graphic adaptations of print and digital collaterals for products such as AIR+ Kids.
Graphic Designer

Dentsu Singapore
March 2017 – August 2017

  • Conceptualised and designed advertising campaigns for local and multinational brands (Canon, National Library Board, Sentosa, Subway and Toyota).
  • Developed 3 visual assets for pitches with different teams.
Creative Intern

Young & Rubicam Singapore
October 2016 – January 2017

  • Applied learning in conceptualising and designing advertising campaigns for local and multinational brands (Caltex, M1, Popeyes, Robinsons and Workforce Singapore).
User Experience Design Immersive Programme Graduate

General Assembly
October 2019 – December 2019

  • Applied learning in user experience (UX) research and design.
  • Developed and designed 5 projects ranging from mobile apps to service design with different teams.
Bachelor of Arts in Communication Design, 2nd Upper Class Honours

Singapore Institute of Technology
September 2017 – June 2019

  • Conducted design research on Singapore's Park Connector Network (PCN) wayfinding and developed branding and wayfinding design guidelines.
Diploma in Visual Communication and Media Design (with Merit) 

Singapore Polytechnic
April 2011 – May 2014

  • Chairperson for SP Design School’s graduation show, Edition 14.8
  • Director’s Honours List Academic Year 2011/2012

UX Methods
User Research
Competitive Analysis
Information Architecture
Customer Journey Mapping
User Interface Design
Usability Testing

Adobe CC
G Suite
Microsoft Office


Anugerah MENDAKI Award 2014

by Yayasan MENDAKI
September 2014

Download Resume