Jamaima
Khor Serene
Terri Lim
4 Weeks
User Research
UI Design
User Testing
Figma
Google Forms
We were briefed by a startup company to create a digital friend for mothers to reduce emotional and mental health risks during the antenatal and postpartum periods.
Source: Unsplash
With the findings, we used affinity diagramming and mapped their experience from prenatal to labour and postnatal periods.
Although they had negative emotions during their motherhood experience, they still prioritised their baby’s health over themselves.
Although some are aware of mindfulness, none of them practice it.
Mothers are resourceful in searching for solutions for their baby.
We were overwhelmed by the vast findings of the antenatal, labour and postnatal experiences. Due to time constraint, we had to narrow our priorities for this project. A study from Singhealth showed that antenatal depression is more common than postnatal depression. We hypothesised that developing a wellness solution for mothers during the first trimester would raise their awareness through their motherhood experience.
How might we inform Lauren on the importance of taking care of herself during and after pregnancy?
How might we encourage Lauren through the pre and postnatal journey?
How might we empower Lauren to have a more positive motherhood experience?
Based on our findings, we identified a gap in the market where there’s no comprehensive solution for Lauren. We referenced the key features found in our app analysis to create our MIMU app.
We hypothesised that a calm tone would be a visual cue for mothers to have a more positive experience when using the app. From our interview insights, they associate calming colours in pastel tones of purple, blue, teal and green. With these findings and the colours of the apps from our comparative analysis, we created a design guideline to ensure consistency through our prototyping process.
Wireframing
1st iteration prototype
The app encourages Lauren to key in entries daily, such as:
The information would help customise the content in the app to guide her through her challenges in a more positive manner.
Directly from the homepage, she can find content tailored for her such as:
Lauren also has the flexibility to search for other wellness topics in the Explore tab.
Lauren can be reminded of her beautiful memories through her pregnancy journey by:
These inputs will be collated into the Journal tab.
The Stats screen is a log of Lauren’s moods, priorities and accessed content. Her inputs are categorised and displayed into:
She can earn badges to motivate her to read, watch and listen. She can customise and download the information she wants into a pdf journal.
Lauren is able to reach out to healthcare professionals when she needs to cope with issues like depression, anxiety and breastfeeding difficulties. The app will track if she needs professional help. The helpline button will be found on any screens.
We conducted a usability test on 5 participants with the 1st iteration to gain insights into its proof of concept, their impression of the look and feel and the feedback on features and information. We applied Semantic Differential Scale (SDS) for further quantitative analysis.
As the 1st test findings were vast, we prioritised the issues through affinity diagramming. With the prioritised findings, we made improvements to the 2nd prototype iteration.
2nd iteration.
1st iteration (left), 2nd iteration (right).
1st iteration (left), 2nd iteration (right).
1st iteration (left), 2nd iteration (right).
1st iteration (left), 2nd iteration (right).
Semantic Differential Scale (SDS) result from 1st iteration prototype testing.
Semantic Differential Scale (SDS) result from 1st iteration prototype testing.
Semantic Differential Scale (SDS) result from 1st iteration prototype testing.
We spent quite a lot of time figuring out the right set of questions for the app input. Although we took references for these questions from other apps in the market, we realise that we derive our decisions based on instinct. It’s more ideal to be working with a professional to identify the right inputs to track wellness. This in turn affected our time and productivity. Through this process, we learned to prioritise our work based on our capabilities.